Alabama and Tennessee Join the Muscle Milk Brand’s Collegiate Partner Roster

BENICIA, CA.— CytoSport, Inc., the parent company to the Muscle Milk® brand, has entered into multi-year partnerships with the University of Alabama Crimson Tide and the University of Tennessee Volunteers athletic departments as an official supplier of high quality protein drinks, bars and powders.

The company now boasts official partnerships with 25 Division 1 athletic departments and provides product support to more than 400 universities around the country.

“We are all very proud to continue our legacy of support in college sports by adding partnerships with two of the preeminent athletic programs in the country”, said Chris Kildow, director of sports marketing for CytoSport, Inc. “Both Tennessee and Alabama offer broad reach with a deep, passionate fan base that enables us to share our message with consumers in multiple ways and communicate our support of their favorite teams.”

As part of each partnership, the Muscle Milk® brand will receive a variety of multi-media marketing elements including use of athletics logos for advertising and retail promotions, premium signage at athletic venues and other unique marketing elements that will be used to promote the partnership.

“We’ve always been progressive in the area of performance nutrition and fueling student athletes which is why we’re excited to add Muscle Milk’s protein products to our options”, says Allison Maurer – head sports dietitian for Tennessee Athletics. “We’re continually looking for ways to improve the support that we provide for our student athletes and nutrition is an area of growing importance. Performance fueling at the highest level is what we strive for and this partnership will help us continue to achieve that. Muscle Milk has proven, efficacious products in this category that serve our needs well.”

“We’re excited to work with a great brand like Muscle Milk and are grateful for their commitment to the Crimson Tide family,” said Jim Carabin, general manager at Crimson Tide Sports Marketing. “We think it’s a perfect fit for our two brands to come together and look forward to many years together.”

For more information on the Muscle Milk® brand’s college partnerships, please contact Brittany Cranston at 504-234-9077 or Brittany.cranston@cytosport.com

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