Benicia, Calif. – CytoSport, Inc., parent company to the MUSCLE MILK® brand, announced today that the brand will donate $10,000 to the United Nations Foundation’s Nothing But Nets campaign in Stephen Curry’s name to celebrate his Most Valuable Player honor.
The MUSCLE MILK® brand has been a proud partner of Curry starting in the early phases of his professional career and shares his passion for making a difference in the lives of others. Nothing But Nets is a global organization that Curry supports that provides bednets to families in Africa to protect them from malaria, a disease that claims the life of a child every 60 seconds. The donation will provide 1,000 insecticide-treated nets to help save the lives of families in need.
“I’m overwhelmed with the outpouring of support from my partners, and I’m grateful that the Muscle Milk team would decide to do something like this,” said Curry. “What an honor that my team can use this award as a platform to make a difference, and I appreciate that they are willing to support the Nothing But Nets cause.”
“We are so proud to be a small part of supporting Stephen’s journey to being recognized with the league’s top individual honor,” said Greg Longstreet, president and CEO of CytoSport, Inc. “His dedication to the game and commitment to constant improvement have displayed his mindset that he can ‘do all things’. He represents character, strength, determination and drive on and off the court. We make this donation to demonstrate our support for him as a person and an athlete and to provide life-saving nets not found on the basketball court.”
“Stephen has been a tremendous leader in this movement to save lives,” said Chris Helfrich, director of Nothing But Nets. “With his support, we’ve helped save millions from this preventable disease. We’re thrilled to see his fans, team, the sports community, and now Muscle Milk joining this important fight against malaria.”
For more information on the MUSCLE MILK® brand, visit www.musclemilk.com and facebook.com/musclemilk or follow the brand at @MuscleMilk on Instagram and Twitter. For more information on Nothing But Nets, please visit www.nothingbutnets.net.